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Science - Driven Product Innovation

 

The 2025 China Cosmetic Product Innovation Conference & 3rd Botanical Cosmetics Forum, hosted by Cosmetics Headlines and sponsored by Liyanzhuang, was successfully held in Guangzhou on April 18-19, 2025.

 

 

This conference takes "Scientific Product Development" as its theme. The two-day agenda covers core categories such as plants, whitening, sun protection, facial masks, and anti-aging. The combination of the exhibition and the conference covers the entire product development process from market insights, technical research and development, supply chain collaboration to marketing implementation, pointing out new directions and ideas for product managers in scientific product development.

 

With the transformation from "incremental competition" to "stock game" and from "traffic-driven" to "product-driven", how can beauty brands break through the encirclement in the current uncertain situation and achieve both price and volume growth? Liyanzhuang has provided the answer.

 

 

Liu Lijiang, the Chairman of Guangzhou Liyanzhuang Biotechnology Co., Ltd., frankly stated that currently, many brands in terms of product strategy have a large number of products that are comprehensive and cover a wide range. As a result, their resources and energy are scattered and not focused, making it difficult to form a distinct IP and capture the minds of users.

 

 

Taking Liyanzhuang as an example, Liu Lijiang elaborated on how to formulate a product strategy. She stated that in order to create top-notch products, four aspects need to be prioritized: product first, user first, quality first, and brand first. "Product first" means focusing on strategic blockbuster products and breaking through with a single signature product. "Quality first" means concentrating on the quality throughout the entire value chain, achieving high standards and strict requirements through research, production, supply, sales, and after-sales service...

 

Liyanzhuang positions itself as a world-class expert in active skincare products. It has been deeply engaged in the freeze-drying field for 17 years, and freeze-drying is the most powerful technical means to achieve active skincare. The freeze-drying technology can "pause" time, allowing customers to enjoy freshly formulated products. As is well known, when buying vegetables and fruits, people prefer the freshest ones. Since skincare products are the "food for the skin", the freeze-drying technology can perfectly realize the concept of active skincare products. These products are free of preservatives, fragrances, moisture, and air, and can seal 100% of the active ingredients.

 

As consumers have an increasingly strong demand for the safety and effectiveness of products, active skincare just addresses this pain point of consumers, with an annual growth rate of over 40%. Liyanzhuang is the formulator of the industry standards for freeze-dried active skincare products, and it is also a participant in formulating the national standards for active freeze-dried skincare products. It has successively established joint laboratories with multiple domestic and foreign research institutions and renowned universities, helping customers create unique strategic blockbuster products from multiple dimensions. For example, the birth of many blockbuster products such as the microcurrent freeze-dried floc that makes the skin look 5 years younger in 5 days with five-fold freshness, the V-shaped face freeze-dried sponge for firming and anti-wrinkle, the single-sided slow-release freeze-dried facial mask with a whitening effect, and the freeze-dried eye mask for reducing wrinkles. These products not only allow users to see, smell, and feel the effects, but also have scientific data support. They interpret the freshness of the products from multiple dimensions, reflecting the strength from differentiation to a significant gap, bringing consumers a brand-new multi-dimensional surprise and wonderful active experience, thus achieving both the price and volume growth of the brand.

 

 

 

 

The strategic core products of Liyanzhuang, with their superior quality and remarkable effects, continuously lead the trends in the cosmetics market. They bring consumers a more rapid, convenient and secure active skincare experience, winning the recognition and trust of numerous brand customers. These products also assist brand customers in achieving rapid expansion more effectively and seizing market share.

 

 

Liyanzhuang has four major production bases, with a total area of 150,000 square meters. It has gathered 27 academicians, professors, doctors and master experts, and has established a powerful technical team consisting of more than 100 high-level and cutting-edge talents. We also have a top domestic third-party testing research institute, providing product processing services on behalf of numerous brand customers, and our business covers both domestic and international markets.

 

Liyanzhuang has joined hands with internationally renowned scientific research institutions such as the University of Texas in the United States, SETHIC in France, Active Concepts in the United States, and the UT Anti-aging Center in the United States to jointly establish a joint research and development laboratory. It is committed to promoting product technology innovation and providing empowerment and support for brand customers.

 

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